About IRL

IRL (In Real Life) is a web series about the intersection of social media culture with contemporary life.

The genesis for our series is fairly modest and anticlimactic. Creator Bobby Del Rio posted in a Facebook group that he was bored and wanted to start a new film project. He stated he would employ anyone who wanted to be a part of it. Expecting 5 or 6 people to step forward, Bobby ended up with 65 people in 36 hours!

At that moment, the IRL collective was born.

Our series has taken many twists and turns to get to this point, but we started doing theatre-style rehearsals for a vague project along the theme of social media.

As the project evolved, several months of improv lead to a very strong ensemble of actors who trusted and supported each other. These months of work were distilled into several blocks of story ideas. Once the story ideas were whittled down to a larger narrative, an Indiegogo campaign was launched.

The success of our Indiegogo campaign changed the plan again. Not only did we hit our goal, we went a few thousand dollars OVER our goal – and generated the interest of Bell Media to acquire us for television broadcast!

Once the deal with Bell was made, Bobby decided that refining the story ideas further with a writing room of experienced and talented television writers made the most sense.

So IRL the Series started as a collective theatre experience, then inevitably transmogrified into a more conventional television writing process. The end result is 12 unique episodes between 5 – 8 minutes in length that work as individual creative experiences – or a larger, linear narrative experience (when watched sequentially).

Utilizing the less popular style of anthology, each episode of IRL the Series has a different genre, style, tone and POV of the pervasive social media culture that has infiltrated society.

And we will also have web-only surprises on their way too. So don’t get too comfortable: When you least expect it, we may change something up on you…

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